The Story Behind CUBA Broadcast.

From Berlin to broadcasters worldwide, PACE Media Development has spent nearly two decades shaping the future of broadcast technology.

Our Story

Founded in 1999 by Martin Schröder, PACE Media Development GmbH is a Berlin-based software company focused on building innovative, reliable broadcast applications.

In 2006, the team introduced CUBA Playout, which has since evolved into a complete product family trusted for high-performance, 24/7 broadcast operations.

What sets us apart?

We combine deep broadcast expertise, proven reliability, and cloud-ready innovation — making complex broadcast workflows simpler and more efficient.

1997

First PC-based graphics solution

1999

Founding year of PACE Media Development GmbH

2006

First integrated playout solution

2009

Development of CUBA Media Framework (CMF) Technology

2012

Rollout of CUBA Playout based on CMF as an edge playout solution

2014

Rollout of web-based CUBA Playout Management

2016

Offering playout services based on CUBA Playout Management

2020

UHD/HDR Playout

2023

Multi Channel Sports Playout Solution

NOW

Our Reach

CUBA Broadcast solutions are used across:

24/7 TV channels and multi-channel platforms

Sports events, entertainment shows, and global live coverage.

Corporate broadcasts, hospitality channels, and point-of-sale screens.

OTT, IPTV, VOD, and streaming platforms.

Why Choose CUBA

Our core playout tools handle everything from 24/7 channel automation to compliance recording and content packaging.

Proven Reliability:

Nearly 20 years of broadcast expertise.

Future-Ready Innovation:

Cloud and hybrid workflows that scale with your needs.

Customer-Centric Support:

Our team is accessible and responsive, understanding the critical nature of live broadcasting.